What is a Manufacturer’s Representative?
A manufacturer’s representative (rep), also known as an independent sales representative or sales agent, is a sales agency or company that sells and markets a manufacturer’s products to wholesale customers. Basically, we are the sales and marketing arm of manufacturers.
Why use a Manufacturer’s Representative?
Outsourcing sales to a representative agency allows manufacturers to gain greater sales results while spending less. Rep agencies are the purest form of free enterprise. They finance their own growth and are paid only when they have performed. The manufacturer incurs no cost until a sale is made and the product is shipped.
Reps finance the sale for their manufacturing principals—interest-free—and bear all of the expenses associated with fielding a professional sales force. Expenses include employee benefits, training costs, support staff, cars, travel, entertainment, insurance, office-related expenses, IT support costs, legal exposure risks, safety concerns, and many others.
But cost is not the only issue. You want professional, knowledgeable reps who understand everything from local to global operations. You want reps who generate real results, and that starts with great relationships.
Bay Electrical Solutions survives and thrives because we are skilled, market-driven strategists who work closely with the manufacturers we represent.
What are the 9 advantages of using a NEMRA Representative?
NEMRA reps spend their day marketing your products across all verticals within the electrical industry, leveraging their knowledge of products, local markets, and experience to benefit the electrical community. Reps are the first point of contact for product, service, and technical support. They advocate for customers' issues with their manufacturers and distributors to ensure that customers receive exactly what they are demanding. They are the experts that end users and consultants rely on as they execute their work. NEMRA reps are the window to the marketplace and the local, trusted resource. Put simply, our reps are the conduit between manufacturers and the local market; they understand the needs and pain points through their long-standing connections and synergistic product offerings.
Watch the video about the 9 Advantages of Using NEMRA Representatives or download the white paper!
Our unique skills include:
Multi-line selling
Bay Electrical Solutions leverages existing business to introduce new products or new manufacturers to the electrical marketplace. This provides manufacturers with greater sales growth and faster market penetration. This harmony is the defining difference between an in-house, direct sales force and a manufacturer’s representative.
More connections in the marketplace
Founded in 2012, we have built relationships over years of hard work. Bay Electrical Solutions truly offers more connections for our manufacturers. We know how to create deeper, broader long-term relationships with distributors and contractors. It’s the kind of business only independent reps can build. Not only do we know our territories, but we’re also a staple in them. You can count on our experience for product training, specification assistance, and problem resolution.
Talent recruiting + retention
A hallmark of Bay is our ability to attract and retain top entrepreneurial, professional, and goal-oriented talent across all our industries. The result has been long-term, mature relationships with owners, managers, and decision-makers, giving you greater market impact.
Advocacy
Bay Electrical Solutions is an advocate for our manufacturers and customers alike. As reps, we are only rewarded for our ability to match customer needs with our manufacturers’ capabilities, thereby creating a sale. We must excel at advocating for both customers and their manufacturers. This approach is made stronger by the Bay Electrical Solutions brand, which is your force in the marketplace.